Words That Work: It’s Not What You Say, It’s What People Hear

The ‘Career Book of the Month’ is . . . 

Welcome to a new feature in The Animal Science Monitor!  In today’s challenging economic environment, you need every edge that you can get.  That’s why in one issue per month throughout 2011, we’ll take a look at a book designed to help you advance your career. 

This month’s book in the “Career Book” spotlight is Words That Work: It’s Not What You Say, It’s What People Hear by Frank Luntz (2008, 368 pages). 

Synopsis: The nation s premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country. 

Dan Simmons’s review: “This book is concisely written, easy to read, and shares practical tips for effective communication for anyone who wants to have people buy into their vision.” 

Click here to read other reviews of Words at Work at BarnesandNoble.com.  (And remember, we don’t receive a commission if you purchase the book through this site.  We’re recommending books such as this only because we believe they will enhance your career.) 

If you have a career book that you’ve read and you’d like to endorse, we’d be happy to publish your endorsement.  Send your information to matt@animalsciencemonitor.com, and you might be included in a future issue of the newsletter!